Category: Apps & Tools

Applications + tools for independent executives.

Why and How To Use Google Analytics 4 for Small Businesses

A solopreneur on her laptop.
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Google Analytics 4 is a free tool beneficial for businesses wanting to understand and make informed decisions about website performance.

With the switch to AI-infused Google Analytics 4, businesses can now gain detailed insights into user behavior, improve customer engagement, and respect user privacy.

Twitter Marketing for Independents and Small Business in 2024

An Independent Executive Marketing on Twitter
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Twitter is a powerful marketing tool for small businesses. But, like all social media platforms, it evolves. 2022 brought major changes to Twitter including new ownership, new features, and a new culture. Is your Twitter strategy ready? Be sure by catching up with these recent updates.